SRAM Launches Entry Level Road Race Groupset.

CHICAGO, US - Sponsoring Lance Armstrong raised SRAM’s visibility in the road race market. To capitalize on this notoriety and widen its market position, SRAM developed a brand new entry-level group set. Until now SRAM had three levels of group sets, the Red, the Force, and the Rival, as well as the non-series, on the market. More...