SRAM Launches Entry Level Road Race Groupset.

CHICAGO, US - Sponsoring Lance Armstrong raised SRAM’s visibility in the road race market. To capitalize on this notoriety and widen its market position, SRAM developed a brand new entry-level group set. Until now SRAM had three levels of group sets, the Red, the Force, and the Rival, as well as the non-series, on the market. More...

Saxo Bank makes the switch from Shimano to SRAM!

Bjarne Riis' squad rode SRAM Red-equipped rigs, the Danish team having signed on as the latest to join the SRAM stable. It's a slightly unorthodox move to be changing component suppliers during the season, but SRAM has stated it will be assisting in making the transition a smooth one by helping equip all of the team's bikes in order to avoid any complications as the season heats up and the demands on technical partners increase.
The deal, the details of which were not disclosed, increases the number of ProTour teams utilising the Illinois-based company's flagship gruppo to four, with the Milram, Fuji-Servetto and Astana outfits also running Red componentary. More...